So, you want to make some serious money, and you’ve heard that blog flipping is the way to go. But what is blog flipping? In a nutshell, it’s buying an existing blog, sprucing it up, and then selling it for a profit.
You might be thinking, “I don’t have any money to buy a blog.” But that’s not necessarily true. You can find blogs for sale all over the internet, and many of them are reasonably priced. In fact, you could even create your own blog from scratch and then flip it.
The key to making money with blog flipping is to choose the right blog to buy or create. You want to find a niche with a lot of potentials and is in demand. You’ll also want to generate traffic and then monetize that traffic. Once you have a blog generating income, you can sell it for a profit, up to several times the monthly income that the blog is generating.
READ MORE: WHAT IS BLOG FLIPPING?
How to Make Money with Blog Flipping
1. Look for Blogs that Need a Makeover
When you’re flipping a blog, you want to find one that requires a makeover. This could be a blog that hasn’t been updated in a while or one that has a dated design. By giving the blog a makeover, you can increase its value and make it more appealing to potential buyers.
Think about what the blog is currently missing and then make those changes—this could be anything from a new design to fresh content to more features.
By making these changes, you can make the blog more valuable and increase its earning potential. Remember, first impressions are everything when it comes to selling a blog.
2. Research the Market
Once you’ve found a few potential candidates, it’s time to do your homework. If you’re about to make an offer on a blog, ensure you have all your ducks in a row first. This means having a realistic idea of what the blog is worth and what you’re willing to pay.
You should also be prepared to answer any seller’s questions about your offer. By being prepared, you can ensure you get the best possible deal on the blog you’re interested in.
You should also research the market to see what other buyers look for in a blog. This will help you ensure that the blog you’re looking at has everything potential buyers are looking for, which will make it more valuable and increase your chances of making a sale later.
You can also look at blogs for sale and see what buyers are willing to pay. This information will help you find a realistic price for the blog you’re interested in.
3. Make Your Bid
Now it’s time to make an offer on your chosen blog. Making a bid that is too low will likely result in your offer being rejected, but making a bid that is too high could make you lose money on the deal. You’ll need to balance what you’re willing to pay and what the blog is worth.
Once you’ve made your bid, the seller will accept, reject, or make a counter offer. If the seller accepts your offer, congratulations—you’re now a new blog owner! If the seller rejects your offer or makes a counteroffer, you’ll need to decide if you’re willing to pay more for the blog or if you’re going to walk away from the deal.
4. Close the Deal
If everything goes according to plan, you’ll soon be the proud owner of a new blog. But before you can start flipping it for profit, you’ll need to close the deal—this involves transferring ownership of the blog from the seller to you. This is usually done through a service like PayPal or Escrow.com.
At this stage, you’ll also need to ensure that all the blog content is original and that there are no copyright issues. Once you’ve taken care of that, you’re ready to start making money with your new blog!
5. Generate Traffic and Monetize It
The whole point of flipping a blog is to make money, so you’ll need to generate traffic and monetize it. In the long run, the more traffic you have, the more money you can make. So, it’s essential to focus on generating as much traffic as possible.
You can do this by promoting your blog on social media, guest posting on other blogs, and using SEO to make sure your blog comes up in search engine results. Traffic through Pinterest is also considerable, especially if you’re blogging about topics like motherhood, lifestyle, beauty & fashion, travel, etc.
Once you have the traffic coming to your blog, you can start monetizing it somehow. The most common way is through advertising, but you can also make money through affiliate marketing, sponsored posts, and selling products or services.
You can also make money by selling digital products like ebooks or courses. If you have a large enough audience, you can even charge for access to your blog, for example, paid content or membership, to name a few.
After 6 – 12 months with stable traffic and income, your blog is now ready to be flipped!
6. Find a Buyer and Sell It
Just like when you are looking to buy a blog, you’ll need to make sure you have a realistic idea of what the blog is worth. A blog with an average income of $100 for the last six months will be worth x24 or x36 in its monthly earnings, but there’s always room for negotiation. In 2021, I flipped a blog started in 2020 and earned around $100 – $120 monthly for $4,500.
The best place to find buyers for your blog is through broker websites like FE International, Flippa, and Empire Flippers. These platforms are designed specifically for buying and selling blogs, so you’ll be able to reach many potential buyers quickly and easily. You can also try reaching out to potential buyers directly, although this can be a bit more time-consuming.
Personally, I’d love to opt for a private brokerage because the process is a lot smoother, and you’re less likely to run into any issues. The brokers themselves have networks of serious investors they can reach out to, and the whole process is a lot more streamlined.
Once you’ve found a buyer and agreed on a price, it’s time to transfer ownership of the blog. This is usually done through a service like PayPal or Escrow.com, which protects buyers and sellers if anything goes wrong.
When selling the blog, you’ll need to have a realistic idea of what the blog is worth and be prepared to compromise. Selling a blog can take some time, so be ready to be patient.
Back in 2021, it took me around two months to find a buyer for the blog I mentioned above. But, once you’ve found a buyer and the deal is finalized, you’ll be able to walk away with a nice profit in your pocket! The other time I flipped a blog, it took me less than a month to find a buyer, and the deal was closed in less than two weeks.
And that’s it! You’ve successfully flipped a blog and made some money in the process. Congratulations!
As you can see, there’s a lot of potentials to make money by flipping blogs. You can easily make several thousand dollars from just one sale with a little effort and patience. So, if you’re looking for a way to make some extra cash or even make a full-time income, blog flipping is definitely something you should consider.
Have you ever tried flipping blogs? What was your experience like? Let me know in the comments below!